Publicizing the event

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A public examination in itself is not yet a news item. The same news criteria apply to theses as to other research communications, in other words, topicality, impact and a topic that is of interest to the general public. More information about the media release criteria pertaining to the University’s research communications is available on Flamma.

Communications specialists assess how the thesis should be communicated to the general public. There are several ways. In any case, it is recommended that doctoral candidates communicate about their research in their own social media channels well in advance; communicating about the research process may, for example, awaken the interest of potential new cooperation partners or the media.

How to advertise the event

At least three weeks before the event

  • Fill in and submit the University's doctoral dissertation form.
  • After you've done this, information on your event will automatically be added to E-thesis (if you have problems with the dissertation form, please contact e-thesis@helsinki.fi) and to the University's online events calendar.

At least two weeks before the event

  • If a communications specialist thinks that your thesis could be of interest to a wider audience, they will contact you and suggest a suitable communications method.
  • You may also contact the communications team yourself if you believe that the social significance or relevance of your thesis is not readily obvious from your dissertation abstract. In this case, remember to indicate your public examination details: the topic, the faculty and the date. Make a list beforehand of findings from your thesis that may interest the general public.
  • The communications specialist will assess the best way to communicate about your thesis. The most common way is to publicise information on the research on social media. Other methods include letting potential interested parties know about the thesis or a media release. If a decision is made to publish a media release, you will be asked to provide a separate background text, on the basis of which a media release will be drawn up in cooperation with a communications specialist. The communications specialist will draw up the headline and the lead for the release as well as determine the style and structure of the text. You must check the facts and your quotes in the release.
  • You may also be asked to provide a photo related to your research topic. It must be provided as a high resolution .jpg-file. Please also include the photographer’s details and make sure you have the right to provide the photo for open publication related to communications on your thesis.
  • The success of communications will be monitored, and the doctoral candidate will be provided with a summary of media hits related to the thesis.

At least one week before the event

  • If a decision has been made to publicise your thesis in social media, social media texts will be published at this time. If the decision to publish a media release on your thesis has been made, the release will be sent to editorial offices and will be published on the University website.
  • You can also freely distribute the links to the press release and to the online publication of your thesis in your own social media channels.
  • Prepare to be available to answer any contacts from the media by phone or by email.

Contact information for communications